Coordinated the relationship with the Rolling Stones that allowed Jose Cuervo to detail the decades long relationship between the Cuervo based tequila sunrise favored by the Stones on their infamous 1972 World Tour.
To kick off their 1972 American Tour, the Rolling Stones held a private party at a bar in San Francisco called The Trident. It was there that a bartender grabbed some Cuervo and created the band’s first tequila sunrise, which quickly became their favorite drink and official cocktail of the tour, later dubbed “The Tequila Sunrise Tour.” http://matbisher.com